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Ethics - An Introduction Aim The aim of this chapter is to: • define ethics • explain the objectives of ethics • explicate ethics and morality Objectives The objectives of this chapter are to: • explain business ethics • elucidate the significance of business ethics • explicate 3 C’s of business ethics Learning outcome
1. Understand what a marketing manager does. 2. Know what marketing strategy planning is—and why it is the focus of this book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 2–2
The Principles of Marketing exam covers material that is usually taught in a one-semester introductory course in marketing. Test takers are expected to have a basic a course is usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, or Marketing Principles. The exam is concerned with the role of marketing
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ethics rather than ethics in business decision-making perspective, is the research done by the Institute of Business Ethics (“IBE”) in their report ‘Does Business ethics pay? Revisited’. The report describes research into the relationship between the provision of business ethics training and corporate financial performance over a
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Stakeholders Define Business Ethics Issues1 A stakeholder perspective is an appropriate framework for teaching all four areas of business ethics as identified by AACSB International. Many professors teaching business ethics, business and society, or specialized ethics courses in marketing, accounting, and management
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