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Indian Television Advertisements: An Exploratory Study THESIS Submitted in partial fulfillment of the requirement for the degree of DOCTOR OF PHILOSOPHY by MADHUSMITA DAS (2009PHXF403P) Under the Supervision of Prof. Sangeeta Sharma BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE PILANI (RAJASTHAN) INDIA 2016. i BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE PILANI (RAJASTHAN) CERTIFICATE This is to ...

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