Social media and business intelligence: defining and ...
a strategic knowledge source for decision and performance for firms, knowledge from custom-ers, products and market. Researchers and scientists are focusing more and more deeply in this area (Ros-Diego and Castelló-Martínez, 2012; Proulx et al., 2012). But there is still a great deal of misunderstanding as to how it can be used effectively. There are many claims that social media is ...
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